How to Start a Private Swim Lesson Business

How to Start a Private Swim Lesson Business with Baby Otter Swim School

If you have a passion for water safety, love working with children, and dream of running your own business, Baby Otter Swim School offers a unique and rewarding franchise opportunity. We will train you, certify you as a Baby Otter instructor, and guide you every step of the way in promoting and managing your Baby Otter Swim School in your territory. Here’s how you can join our mission and start a successful private swim lesson business.


Comprehensive Training and Certification

At Baby Otter Swim School, we believe in thorough preparation to ensure the success of our franchisees. When you join our franchise, you will receive:

  • Certification as a Baby Otter Instructor: Learn our proprietary Turn, Kick, Reach® method, which has been saving lives for over 40 years.
  • Marketing and Sales: Get access to everything needed to promote your swim school and attract new students.
  • Business Management Skills: Gain the knowledge required to run your own business efficiently and effectively.
  • Swimming Instruction Techniques: Learn how to teach children, as young as 9 months, to swim and save themselves from falling into the water.

Our training program is designed to equip you with all the tools and knowledge you need to succeed in the competitive world of swim instruction.



By joining Baby Otter Swim School, you are becoming part of a life-saving mission that aims to prevent drownings and promote water safety. Our five-day program is designed to teach essential water survival skills quickly and effectively, making a real difference in the lives of children and their families.


Ideal Franchisee Qualities

We are looking for franchise partners who:

  • Have a Passion for Water Safety: You love the water and want to share that love with others.
  • Enjoy Working with Children: You find joy in teaching and seeing children succeed.
  • Want to Make a Difference: You wake up every morning motivated by the knowledge that you are saving lives and helping end the leading cause of death for children under five.
  • Value Quality of Life: You are driven by the desire to improve the lives of others and put smiles on faces.
  • Comfortable in Both Water and Business Environments: You are as comfortable making a living in the water as you are managing the business on dry land.

If this sounds like you, Baby Otter Swim School offers a proven system of drowning prevention with four decades of satisfied and thriving customers and supporters.


What We Provide

As a Baby Otter franchisee, you will receive unparalleled support, including:

  • Free Introductory Startup Session: Get started with exclusive coaching from Baby Otter experts.
  • Continuing Coaching Sessions: Benefit from ongoing one-on-one or group coaching to refine your skills and grow your business.
  • Business Academy Access: Gain access to our comprehensive business academy for continued education and support.
  • Lowest Startup Fees in the Industry: Enjoy one of the most affordable franchise opportunities in the market.
  • Use of Trademark, Logo, and Marketing Materials: Leverage our well-recognized brand and marketing resources to attract new students and build your business.
How to Start a Private Swim Lesson Business | Baby Otter Swim School


How to Get Started

If you are interested in becoming a Baby Otter franchisee, please fill out the form here, and we will contact you. We are excited to welcome new members to our family and look forward to working with you to promote water safety and save lives.

Starting a private swim lesson business with Baby Otter Swim School is not just a business opportunity; it is a chance to make a significant impact in your community. With our comprehensive training, ongoing support, and a proven system of drowning prevention, you will have all the tools you need to succeed. Join us today and become part of the solution to prevent drownings and promote water safety.

Together, we can make a difference, one swim lesson at a time.